September 1st, 2011
posted by Brian Peddle
I came across an article today, “Older Facebook Users Click On Ads, Younger Ones Only ‘Like’” (tweeted by: Steveology) and it made me think; how would I try to improve clicks on ads across all audiences.
How about Sponsored Likes or even just enhancing the existing Likes. Either method could potentially allow the Page owner to earn revenue like a site does with Google Ads today. When someone wanted to run a new ad in Facebook, options would be presented of possible Pages their targeted audience may visit. I am sure Facebook has all the demographic information already on Pages so this should be an easy addition.
Sponsored or Enhanced Links could also just be used for the Page owner to promote something special going on.